Category: Uncategorized

Notable People: Ashlee Posner

For Ashlee Posner, fragrance is not just about smelling pretty; it is about shaping emotion, memory, and state of mind. As her experience in the fragrence industry grew, she began to understand the insidious elements hidden behind the single word “fragrance”. In response, Ashley founded Lucént to build a new

AI Is Dumb: Actual Intelligence Always Wins

Are you sick of AI yet? Or has AI revolutionized your workflow? Are you working fewer hours while doubling productivity by harnessing the power of AI? Have AI tools elevated the quality of your work to the highest level of excellence? Or do you just need a little time to

Let’s go to the Nineties Now

The other day, a friend called me with his plan for the summer, and I weirdly loved it. Leave the phones at home. Carry cash. Take taxis instead of Ubers. Write down phone numbers. Basically… live like it’s 1995. Being born in 1996, I think I’ve lived through a lot.

Digital Ads Are The Fast Food of Marketing

If experiential is not a part of your marketing in 2026, you are missing out. In today’s media landscape, it’s easy to get spellbound by the omnipotent magic of metrics. KPI, ROAS, conversion, reach, engagement, click rate; all these numbers to hold our hand and reassure us that our marketing

AI – Deep Fake Dangers?

Recently, in an effort to remain worldly and culturally fluent—by which I mean scrolling through TikTok—I stumbled upon a video that genuinely cracked me up. A Dachshund puppy and a Pug puppy participating in a lighthearted “intermission competition” at an otherwise formal skating event ( I assumed it was the