Over The Rainbow Celebrates 50th Anniversary With a Limited Capsule Collection
In 1975, designer denim wasn’t a thing. Up until then, wearing jeans was for rugged activity, or a symbol of a counterculture. Joel Carman wore denim–hanging with the artists and hippies in Yorkville–and when he opened his store, Over the Rainbow, in 1975 he must have had a premonition that...
