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8 of the Best 2016 Super Bowl Commercials Released So Far

Let’s be honest – at least a quarter of the Super Bowl’s entertainment value is found in the commercials. Come Sunday, they’ll broadcast in all their glory for what’s likely to be more than 110 million viewers. With the average price tag for a 30-second spot running around $4.5-5 million, you

Canadian Ad Fails Hilariously, Claims “We All Need the D”

“We all need the D. Even me!” That was the heading of a recent advertising campaign – and no, it wasn’t for a porn site, or a sexual performance-enhancing drug. It was for Canada’s own Yukon Health and Human Services. And the “D” is in reference to Vitamin D. The

Only 4 Days Left to Get Your Tickets to FFWD Before They Sell Out

If you’re a Toronto young professional in advertising, marketing, or media, we don’t have to tell you that you should be at FFWD Advertising and Marketing Week (January 25-29). If we do, then you’re not doing too great a job stepping up your professional game in 2016. Of course, FFWD

Don’t Buy into Blue Monday: All it Does is Trivialize Depression

By now, you’re probably well aware that today is “Blue Monday,” also known as the “saddest day of the year.” You’ve seen it pop up in your newsfeed, and probably heard about it on the radio on your way to work. As for myself, I’ve had no shortage of press

Marketing Fail: Tech Startup With Great Product Uses Harassment to Promote It

There’s a cool new device that could make interacting with people in foreign countries a lot less of a headache. The ili is a slim, stick-shaped wearable translator that will instantly translate between English and Japanese, Japanese and Chinese, and Chinese and English (with more languages in the works). The