Category: Work Hard

AI Is Dumb: Actual Intelligence Always Wins

Are you sick of AI yet? Or has AI revolutionized your workflow? Are you working fewer hours while doubling productivity by harnessing the power of AI? Have AI tools elevated the quality of your work to the highest level of excellence? Or do you just need a little time to

Digital Ads Are The Fast Food of Marketing

If experiential is not a part of your marketing in 2026, you are missing out. In today’s media landscape, it’s easy to get spellbound by the omnipotent magic of metrics. KPI, ROAS, conversion, reach, engagement, click rate; all these numbers to hold our hand and reassure us that our marketing

AI – Deep Fake Dangers?

Recently, in an effort to remain worldly and culturally fluent—by which I mean scrolling through TikTok—I stumbled upon a video that genuinely cracked me up. A Dachshund puppy and a Pug puppy participating in a lighthearted “intermission competition” at an otherwise formal skating event ( I assumed it was the

The Ozempic Era & the Business of Weight Loss

The conversation in the group chat and the office surrounding weight loss in Canada has changed significantly. We have transitioned from the “no pain, no gain” gym mentality to the “Ozempic Era.” This cultural and economic shift is redefining our understanding of fitness, weight loss and our health. This evolution

THE BUSINESS OF THE BOWL

Every year, the lead-up to the “Big Game” tells a familiar story. We know that roughly 1.4 billion chicken wings will be consumed on Super Bowl Sunday, and that a 30-second TV commercial spot costs more than a private island. However, for the modern professional, these statistics are mere background