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Student Fools Internet With Viral Heartstring-Tugging Holiday Ad

Each year across the pond, John Lewis – a UK-based department store – succeeds in making the nation cry with their heartstring-tugging holiday ads. When the beloved and much-anticipated holiday ad airs, it pretty much marks the unofficial start to the festive season. Now, one student deserves a big fat

Gawker.com, a Beacon of Free Press, Will Shut Down Next Week

Gawker, a publication that wouldn’t take down a meaningless story to save its empire, will officially shut down next week after almost 14 years of fearless journalism. You may remember the site for being the first to post about Rob Ford’s crack smoking and subsequently offer a hefty reward for anyone who could turn

Facebook Will Start Punishing Publishers Who Use Clickbait Titles

If you got here from our Facebook page, we’ve already learned a lesson. Facebook said it will start cracking down on publications who use clickbait titles to lure readers into their articles. The company recently published a blog post announcing a crackdown on “headlines that intentionally leave out crucial information, or

PR Refresher: How to Pitch to Media 101

As Notable.ca grows, so do the number of pitches that grace my inbox. Sometimes a pitch can save my morning during a moment of writer’s block or on a slow news day – especially if it’s unique and all the information is easily accessible with a few clicks. Others are just

Corus Entertainment Just Bought Shaw Media for $2.65 Billion

Corus Entertainment President and CEO Doug Murphy said it best: “[it] redefines Canada’s media landscape.” The company he oversees just completed a $2.65-billion acquisition of Shaw Media, which was formerly part of the Canwest business group and includes Global Television network channels like HGTV Canada, Food Network Canada, and Showcase. It’s more of a