There’s a cool new device that could make interacting with people in foreign countries a lot less of a headache. The ili is a slim, stick-shaped wearable translator that will instantly translate between English and Japanese, Japanese and Chinese, and Chinese and English (with more languages in the works). The
Earlier today, we told you about a major marketing fail on the part of a Japanese startup. The good news is that for all the questionable ads we see, there are some truly powerful ones to help compensate. Case-in-point: this commercial for Australia’s Western Sydney University. Far from your typical Abercrombie and Fitch-esque marketing
Advertisers take note: these are examples of what not to do. That is, unless it’s your goal to offend as many people as you possibly can. As our Western world has become more politically correct than ever, Australia’s Advertising Standards Board receives thousands of complaints each year about “offensive” advertisements.
In a sign of the times – and something to make note of from an advertising perspective – for the first time ever, a boy is featured in a Barbie commercial. Mattel just aired an ad for a new limited edition Barbie doll, and people are going nuts over it
If you’re in advertising, the results of a new study may change the way you approach your next ad campaign. And if you’re not, the findings are still pretty interesting and say a lot about human psychology. Researchers at University College London discovered that images associated with pleasure or winning
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