Earlier this week, Canada’s most influential brands were announced at day two of FFWD: Advertising and Marketing Week 2016 in Toronto. The list was compiled by the Institute of Communication Agencies (ICA, www.icacanada.ca) in partnership with Ipsos (www.ipsos.ca). It’s the result of their study that evaluates 100+ brands that spend
A powerful new video is calling out some of the world’s most well known brands for their objectification of females. The 2.5 minute video, entitled “We Are #WomenNotObjects is gaining quick traction. It features a montage of ads that show women either scantily clad or in provocative poses all in
“We all need the D. Even me!” That was the heading of a recent advertising campaign – and no, it wasn’t for a porn site, or a sexual performance-enhancing drug. It was for Canada’s own Yukon Health and Human Services. And the “D” is in reference to Vitamin D. The
Everyone knows that Super Bowl commercials are just as entertaining as the game itself. When it comes to prime Super Bowl airtime, advertisers are willing to pay millions for the exposure. Letting fans get a piece of the action, Doritos is back with its “Crash the Super Bowl” campaign. The
There are only two types of people in this world: People who watch porn and liars. Which is to say, the size of the audience is basically unparalleled. As such, major clothing brand Diesel announced this week that it will begin displaying its latest ad campaign on Pornhub, along with sister company YouPorn. So,
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