Live music has a way of making moments unforgettable, and that is exactly the energy behind All Access Pass by Freixenet Canada. Designed for fans who love the thrill of being in the crowd, singing along with friends and soaking up the atmosphere of a great show, the series brings people closer to the experiences they care about most.
At its core, All Access Pass is about access and celebration. Through a series of nationwide giveaways, Freixenet gave music lovers the chance to attend some of the biggest concerts of the year. From pop sensations to crowd-favourite performers, fans had the opportunity to score tickets to see Sabrina Carpenter, Shawn Mendes, Jonas Brothers, and Benson Boone live. Each giveaway turned an ordinary week into a potential core memory, creating moments that felt spontaneous, exciting and worth sharing.
The series reflects Freixenet’s long-standing connection to celebration. With roots dating back more than a century, the world leading producer of cava is known around the world for its craftsmanship, heritage and iconic black bottle. Over generations, Freixenet has become a symbol of marking meaningful moments, whether big milestones or everyday wins. All Access Pass brings that legacy into a modern cultural space by pairing the brand’s celebratory spirit with the energy of live music.
Freixenet’s portfolio is built for moments that feel special without trying too hard. The brand’s sparkling wines are often at the centre of gatherings, dinners and nights out, making them a natural fit for a campaign rooted in connection and shared experiences. All Access Pass extends that feeling beyond the glass and into real-world moments that fans genuinely care about.
More than a ticket giveaway, the series is a reflection of how Freixenet continues to evolve while staying true to its roots. By tapping into music, culture and community, All Access Pass turns live shows into celebrations and reminds us that the best moments are even better when they are shared.
To stay in the loop on upcoming giveaways, concert moments and all things sparkling, follow @notablelife and @freixenetca on Instagram and never miss your chance at an All Access experience!
Article Funded by the European Union.
