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Pantone Chooses “A Big Hug” as 2019’s ‘Colour of the Year’

Times are uncertain, holiday stress is upon us, and the weather sucks.

Which is to say, we could probably all use a big hug right now.

That big hug comes in the form of Pantone’s ‘Colour of the Year’ for 2019: living coral, aka Bougie Salmon.  “It’s emotional nourishment. It’s a big hug,” says Pantone Vice-President Laurie Pressman. “With everything that’s going on today, we’re looking for those humanizing qualities because we’re seeing online life dehumanizing a lot of things.”

Pantone is widely considered the global standard language for colour. Since 2000, the Pantone Color Institute has awarded an annual ‘Colour of the Year’, which is determined by studying trends across fashion, marketing, social media and beyond to predict the next year’s most ‘it’ colour.

“We start the year before. We travel all over the world and we talk to people,” says Eiseman. “We look at art exhibits and films and of course fashion. We see a direction,” explains Leatrice Eiseman, Executive Director of the Pantone Color Institute. “It represents a feeling that’s out there in the zeitgeist.”

This year’s selection is recognized for its ability to evoke calmness while being bright enough to catch eyes in today’s stand-out-or-die culture where engagement is online currency.


Christian Nathler

Christian Nathler is a contributing writer at Notable Life.