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#NotablePeople: Ivy Co-Founders Tucker Schreiber and Evan Cloutier

Do you ever find yourself wishing you had another hour in the day to finally hit everything on your to-do list?

Tucker Schreiber and Evan Cloutier, the brilliant co-founders behind Ivy, a mobile app that helps people get things done in a stress-free way. They’re hoping their app will solve the never-ending to-do list problem without magically stretching out your day. We had the opportunity to sit with them to learn more about what motivates them, and how they got their idea off the ground.

The best piece of advice I ever received was to not take yourself too seriously.

Someone I look up to is my older brother Travis.

The first thing I do when I wake up in the morning is play with my cat, Murphy.

I couldn’t do what I do without sufficient sleep.

What does that mean? For people who don’t understand, can you explain your job in simple terms?

Tucker: We’re running a startup, which means we’re taking an idea we have and are in the process of transforming it into a software business.

What made you want to start a lifestyle brand?

Evan: We’re building a lifestyle brand that embodies not only our values but also the values of our potential customers. We started it so that we can connect with people in a transparent and human way, while building a product that solves a real problem for them.

How can I get into this career? What are the steps?

Evan: I don’t think there is anyone particular path to entrepreneurship. However, I do think that curiosity in a particular subject is a good way to get started. Because if you are curious enough about something, you’ll undoubtedly go down a rabbit hole of learning about it, which may result in uncovering a unique insight that only you have. Which means it might be a great business opportunity!

What advice would you give to someone looking to learn more about the wellness industry?

Tucker: The Global Wellness Institute is a great starting point. They have lots of resources including some fascinating studies and data.

What is your mission in your career? 

Both: Two things. First, we’d love to build a product that helps people combat the effects of burnout in a meaningful way. We have a long way to go, but being able to point to Ivy as something that helps people would be amazing. Second, we want to build a company that people can look back at as one where they did the most meaningful work of their career – and had fun doing it!

What type of person or personality is suited for what you do?

Evan: Resourcefulness. As an early-stage company, you’ll need to navigate a number of problems every day that require quick and clever solutions.

Can you share 3 tips for being successful in this career?

Work with people who you can learn from. I’m lucky because I get to work with and learn from Evan every day.
Take care of yourself.
Your well-being (and the well-being of the people you work with) is more important than working non-stop to the point of burnout.

  1. Have fun! 

Tell us a secret about your job. 

Evan: Nobody (including us) really has any idea what they’re doing. We’re learning as we go!

Anything exciting coming up? 

We’re launching Ivy Community soon. We like to think of it as the first-ever social to-do list, which makes everyday to-dos fun and exciting.

How can we get connected? Where can we learn more about you / connect with you / your social channels

Download Ivy by visiting and follow us on Twitter at @tryivy

Notable Life

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