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Ohhhhhh Nooooooo – Instagram Will Soon Let You Shop Straight from the App

Instagram, the one and only source that informs people of fashion trends, sales, and must-haves these days, is about to drop a bomb. On your financial security.

The company yesterday announced that it will soon allow users to buy things straight from the app.

Fashion bloggers will be toasting with Moet in private jets at the news, we’re sure.


Starting next week, 20 U.S.-based retail brands including Kate Spade, JackThreads and Warby Parker will share posts that make it “easier for Instagrammers to review, learn about and consider the items that interest them.”

Each post will have a ‘tap to view’ icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post; and, of course, a ‘shop now’ button.

Check it out:

You’ll eventually be able to save things to buy later as well.

“During this initial phase, the new features will be available to a group of people on iOS devices within the US. As we roll out further, we’ll explore product recommendations, ways products are showcased to shoppers, global expansion and the ability to save content so Instagrammers can take an action later,” wrote Instagram in an announcement about the feature.

Just what we needed right before Christmas.


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