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Ferrari’s Twitter Embarrassment is the Biggest News in Canada Today

Hey, Montreal, how would you like to be mixed up with Toronto? Considering how much you like to boast about your superior nightlife, food, and work-life balance, you’d probably like it not so much.

Well, take it up with Ferrari, because the iconic car brand has committed a doozy of a Twitter gaffe.

In announcing its excitement for the Montreal Grand Prix, Ferrari Scuderia, the racing division of the luxury Italian auto manufacturer, tweeted the following:

Obviously, that is not Montreal. And obviously, Canadians were quick to Twitter shame Ferrari. I’ve compiled some of the more amusing takes below:

So, how did this happen? Is it a case of choosing the first stock photo result for ‘Canadian city’? A publicity stunt? It’s likely we’ll never find out. What we can say for sure is that the Montreal Grand Prix takes place June 10th at Circuit Gilles Villeneuve. Or is it July 10th at the Skydome?

The story ends with an apology of sorts:

Christian Nathler

Christian Nathler is a contributing writer at Notable Life.