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Category: Business

Marketing and the Metaverse: A Conversation With Tim Parkin

The metaverse has been all over headlines recently, but for many it is still a nebulous idea. Being touted, as “marketing’s next big thing”, the metaverse has many marketers wondering how they will be able to tap it’s potential and what the impact of this virtual world will be. We

FAMILY BUSINESS, GLOBAL BRAND

The three seahorses on the Wakefield Wines logo announce three generations of family business. The Taylor family has successfully been crafting new world wines with old world elegance for the last half-century. What began as a daring idea in the mind of Bill Taylor Senior, has grown with his son

Getting to know Lisa Zarzeczny, Newly Appointed CEO of Elevate.

Trail blazing is the name of the game for Lisa Zarzeczny. She co-founded the Elevate Tech Festival, which quickly became Canada’s most important event for tech and innovation, establishing a respected global presence. Since, she has been instrumental in evolving Elevate to Canada’s leading tech and social innovation not-for-profit, uniting

Celebrate the Revival of the restaurant industry at RC SHOW 2022

The restaurant industry has been thrashed by the pandemic restrictions. Many of your favourite restaurants have closed forever. Many have barely survived, purely through the grit and determination of the people who own and operate them. Even still, some restaurants were able to pivot their business approach, innovate, find new

5 Marketing Channels to Grow Your Personal Brand

In this digital age, there’s been an increasing importance placed on our own personal brand. But we’re often left wondering how we go about creating and growing a brand for ourselves. What tactics should I be using? What elements do I need? How do I spread my knowledge? These are