Category: Entertainment + Culture

The Viral Things Playbook: The Business of Grabbing Attention

Netflix and the Duffer Brothers have used Stranger Things to capture and hold the public’s attention in a way never before seen with a television show. But was this a masterfully executed marketing play that was fumbled at the one yard line?   There are too many shows. I’m old

group of people sitting on white mat on grass field

Your Social Reset: How To Reconnect and Thrive This Spring & Summer

Winter’s over. You survived. But let’s be real, between the cold, your favourite spot on the couch, and that your dying group chat that’s now 80% memes and ghosted texts, your social life might need a defrost. As the days get longer and patios reopen across Canada, this is your

Coffee, Croissants, and House Music—Welcome to the New Way We Party

As a part of Notable Life, I get to experience my fair share of launches, events, and “what’s next” moments across the city. But this past weekend, I stumbled into something that genuinely surprised—and completely charmed—me: a coffee party. Yes, a party centered around caffeine, daylight, music, and connection. And

Rainbow Washing: Stop that. Start Doing These Three Things.

As another glorious Pride Month comes to a conclusion, let’s keep the celebration alive in our heads and hearts for the remainder of the year. In the vibrant world of marketing, the rainbow has become a symbol of diversity and inclusivity, a beacon for the LGBTQIA2S+ community. However, as more