Crimson leaves and crisp air mark the beginning of the festive season. Halloween is everyone’s favourite autumn celebration, but it’s also an opportunity to raise the heart rate on your small business by tapping into the spooky spirit. Open up our vault of marketing tricks and treats for boosting your sales this Halloween!
1. Un-boo-lievable Promotions

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Attaching promotions to Halloween gives customers a sense that they are participating in the holiday, and getting a good deal. Limited-time offers create urgency, encouraging customers to purchase before the deals disappear into the darkness of the night. Offer themed promotions during the week leading up to Halloween. It could be ‘spooky hour’ discounts, buy-one-get-one-free deals, or exclusive bundles that provide value to customers.
2. Fang-tastic Limited Edition Products

Photo by Nik
Similar to limited-time offers, limited-edition products create a sense of urgency to grab exclusive products or one-of-a-kind services before the scheme expires. You could introduce a Halloween-themed product, menu item or unique service that would give your business an edge over competitors and generate excitement for your customers. Use seasonal packaging or labels to make the limited-edition product or service stand out from your evergreen offerings.
3. Collaboration: Potion to Success

Photo by Jimmy Elizarraras
Join forces with other local businesses for joint Halloween promotions or events. This could include a new limited edition line of collaborated products, a joint giveaway, or hosting an online event that expands your customer base through brand awareness. Make sure to share and cross-promote each other on social media platforms to expand your reach and foster community spirit.
4. Haunted Happenings

Photo by Yaroslav Shuraev
Host Halloween events to draw your customers into your business. Whether in-person or online, costume parties, interactive social media campaigns, pumpkin carving contests, or spooky storytelling nights are some ways you can encourage participation and showcase your business as an active part of the community.
5. Spooki-fy Your Business

Photo by Ivan Samkov
Decorating is a classic example of creating a festive atmosphere that attracts the attention of new and old customers. If you’re an online business, design Halloween-themed graphics for your social media and website to market your business and indicate that you have active promotions and deals. If you have a physical storefront, take advantage of the space and encourage customers to share pictures of the space with a branded hashtag.
6. Loyal To The Haunt

Photo by Dan Smedley
Introduce a Halloween-themed loyalty program to reward regular customers and attract new customers. Offer reward points or discounts to customers who make a new purchase during the Halloween week. You can include special treats for loyal patrons or give exclusive discount coupons and referral codes as a part of the program. This boosts customer retention and encourages repeat business during the Halloween season.
7. Community Coven

Photo by Priscilla Du Preez
Get involved in local Halloween festivities. You could sponsor a float in the community parade, participate in trunk-or-treat events or even set up a booth at local fall festivals. Community involvement and engagement help build positive relationships and brand image. Participation is also another way you can boost your brand visibility.