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Digital Ads Are The Fast Food of Marketing

If experiential is not a part of your marketing in 2026, you are missing out. In today’s media landscape, it’s easy to get spellbound by the omnipotent magic of metrics. KPI, ROAS, conversion, reach, engagement, click rate; all these numbers to hold our hand and reassure us that our marketing

How We Traded Romance for Digital Surveillance

Brittany P. Dating apps have ruined dating. Or at least, they’ve rewritten it so thoroughly that the old version feels medieval – like something our parents swore once existed, explaining how things used to work. They’ve made us socially strange. Not incapable of connection, but closed off, weird and over-calibrated.

Collingwood: Après The Right Way

If you are up to ski Blue Mountain, or frequent one of the private ski clubs, and you have even the slightest modicum of taste, there is no reason to après in Blue Mountain Village or the tired old Alphorn. Collingwood has emerged as a bit of a culinary destination.

Opening Night: SOME LIKE IT HOT at The Mirvish Theatre  

We attended the opening night of Some Like It Hot at the Mirvish Theatre last night, and it’s a must-see show! Set in the Prohibition era, this play blends romantic comedy, adventure, and the pursuit of dreams in the entertainment industry. If you loved the movie starring Marilyn Monroe, this

The Ozempic Era & the Business of Weight Loss

The conversation in the group chat and the office surrounding weight loss in Canada has changed significantly. We have transitioned from the “no pain, no gain” gym mentality to the “Ozempic Era.” This cultural and economic shift is redefining our understanding of fitness, weight loss and our health. This evolution