In this day and age, a strong social media presence is the key to unlocking massive reach and connecting with potential customers, but a dormant social media account will do nothing to help grow your business. Without the right strategies, your business accounts are just going to collect dust instead of customers. So make the most out of your social media accounts by implementing the following strategies.
- Find Your People
The first step to promoting your brand is identifying your target audience. You want your brand to be noticed by the right people; your people. Pinpoint important factors of your target demographic, such as age, gender, preferences and income. From there, aim to tailor your social media content to this ideal audience. Your product is not for everyone, so aim to get into the explore page by curating content to the people who are likely to actually buy what you’re selling.
- Ride The Algorithm Wave
Social media is an algorithm game. If you want to win, you have to stay ahead of the trends. Incorporating trending topics among your target audience is the key to riding the algorithm wave. Find out what your customers are talking about, and create content related to it. Using buzzwords and popular trends will help the algorithm pick up your content. If a TikTok sound is trending, use it. If a meme template is gaining traction, jump on it! Creating relevant and trendy content will also make your product seem more likeable to your audience, and likeability sells. So stay trendy and start selling!
- We’re All In This Together
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Collaborating with local influencers and other small businesses is an effective way to reach new customers. Collabs get your brand on other accounts and you can return the favour by posting their brand on yours. You all have the same goal of wanting to grow your audience, so work together to reach them! Make sure you’re not making any enemies either; communicate well and treat all your collaborators with respect. And don’t forget to maintain the relationships – you never know which brand will get big!
- It Costs Money To Make Money
If you can put money into making your products, you should aim to put money into marketing them. Set aside a marketing budget and pay for exposure, such as boosting posts and buying ad spaces online. Get your brand out there for potential customers to discover your products and you’ll make that money back in no time.
- Positive Reviews are Priceless
The best press a startup could ask for is a good review from a genuine customer. Money can buy billboard ads and produce commercials, but you can’t put a price on a positive review. Customers are more likely to trust your product when fellow customers love it, so why not highlight this realness? Engage with good press like replying to positive comments and reposting positive reviews about your product. Be diligent about re-sharing all positive posts on your channels. If someone is tagging you, it usually means they want to be shared and they will appreciate the extra exposure, so show your gratitude and give them a shoutout! Publish a compilation of positive comments and reviews on social media to reflect customer satisfaction. There’s no better way of showing customers that they can trust your product!
- Post, Post, Post
None of the previous strategies will matter if you’re not posting consistently, so post often and post regularly. The more content you put out, the more likely it will reach your audience. The algorithm is more likely to pick up on your content and push it if you maintain a consistent posting cadence. Reflect on your startup’s ability to create content and create a posting schedule that you can realistically maintain. It’s better to post once a week consistently than frequently in one week and very little in the next, so be careful not to fly too close to the sun! Stick to your schedule and watch your account grow in no time.
