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This Viral Challenge Raised over 16,000 Pounds of Food in One Week

Move over Ice Bucket Challenge, there’s a new viral charity movement in town.

It’s called the One Bag Challenge and it started in Kelowna, B.C.

Summer time can be a hard for food banks as oftentimes, the demand exceeds donations. This inspired Kelowna Mayor to take action.

He donated a bag of groceries to the Central Okanagan Food Bank and challenged five more people to do the same, and then nominate five of their friends.

His simple challenge took off like wildfire and in one week, more than 16,000 pounds of food have been given to the Central Okanagan Food Bank.

It even prompted a social media campaign, as many people posted pictures of themselves doing their good deeds with the hashtag #OneBagChallenge.

Considering that the stuff that usually goes viral are silly memes and Vine videos, it’s nice to see a good cause like this get the support it deserves. And for anybody still doubting the effectiveness of challenges like this, we just learned this week that the Ice Bucket Challenge helped fund a major breakthrough in ALS research so there.

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