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Kristina Argento: Today’s Notable Young Professional

Today’s Notable Young Professionals is L’Oréal public relations professional Kristina Argento, whose career combines her love for the arts and mainstream media. Where does she see herself in five years? Find out in today’s profile

Kerry Duff: Today’s Notable Young Professional

Today’s Notable Young Professional is Kerry Duff, Public Relations Director at Fairmont Chateau Whistler, a location that’s always been a favourite of hers both for its pristine location and the fact that she had her first date with her husband at the hotel’s Mallard Lounge

19 Things PR is

Last week, MakePR’s Jackson Wightman highlighted 19 things PR is not to help those looking to take a DIY approach to public relations navigate the profession a little more smoothly. This week, we’re flipping the script

19 Things PR is Not

If your startup is undertaking a do-it-yourself approach to public relations, you must understand what the craft of public relations is, and is not, about. Here, to guide you, is a quick checklist of what PR is NOT

Four Things Entrepreneurs Should Know About PR

As a small business owner or startup founder, you already know that your operation can reap big benefits from earned editorial media coverage. The trouble is, PR pros aren’t cheap. The good news is you can do your own PR