A Swedish invasion arrived in Vancouver with the opening of Fjällräven’s first Canadian store. Even if you haven’t heard the name (pronounced fee-yell-raven), you’ve probably seen the arctic fox logo staring slyly from their popular line of backpacks. The heritage brand was born in the 50’s in Northern Sweden. An innovative framed backpack design was the beginning of an outerwear revolution that has since evolved into a full line of clothing, accessories, and sporting goods.