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A Vancouver-Based Company Has Created Jeans You Can Exercise In

If you’ve ever wanted to hit the yoga mat or head out on a difficult hike without having to change out of your favourite pair of jeans, now you can. [ad_bb1] A Vancouver-based company is introducing ‘high performance’ denim with a men’s line called DU-ER and a women’s line called Dish. “We infused denim

Tendance mode printemps/été : détruire son propre denim

Nous avons tous tenté un jour de couper nos jeans bleus espérant reproduire une paire similaire à celle très cool vue dans un magazine mode, pour finir par avoir nous-mêmes les blues, réalisant que notre paire de jeans préférée est complètement foutue. Nous ne savions pas qu’il existait des méthodes particulières et des compétences requises dans le processus

Andrew Moussa: The Man Behind Imperium Denim

At first glance, Andrew Moussa’s childhood fascination with superheroes, and his concern for the environment, might not be considered combinable with his passion for fashion. And yet, it is the case that he has put all three together in a practical, sophisticated and enchanting manner

Brandon Svarc of Naked and Famous Denim: Today’s Notable Young Entrepreneur

Ever since he was a child, Brandon Svarc knew he’d one day own a denim business – it was in his family’s blood, after all. Naked & Famous denim uses the most rare denim fabrics from Japan, providing his product with unmatched quality and one-of-a-kind appeal. By eliminating costly and unnecessary after-effects in the production process, Brandon has managed to create a denim that’s both modern-cut and affordable by stripping it down to the core essentials

Hot Shop: Hudson Jeans’ Cabaret Denim Series

One of the best parts about fall is denim. Celeb favourite denim brand Hudson Jeans is celebrating its 10th anniversary with the launch of their Cabernet Campaign, featuring a video component starring knockout Georgia May Jagger and highlighting some hot new jeans for fall and winter