Making Audio Waves: How This CEO is Making Podcasts a Non-Negotiable for Brands
The recent growth of on-demand audio is undeniable. The Canadian Podcast Listener 2021 report showed a steady year-over-year increase in daily, weekly, and monthly podcast listenership since 2017. Currently, 29% of Canadians 18+ are listening to podcasts on a monthly basis. Along with the industry’s growth, we’ve seen a growing number