As if the 3-D printing industry needed shaking up, will.i.am has jumped on the technology with his star power and is bringing Coca-Cola along for the ride. Though we’re a little skeptical of his brand credentials, he does make a compelling elevator pitch in the video below. After all, recycling has lost some of its edge since the three R’s were the coolest acronym since ASL? on ICQ.
We dug a little deeper and found a few notable bits of information worth sharing about the Ekocycle Cube 3-D printer, which is the first product launched by the former Black Eyed Pea since being named chief creative officer at 3-D System at the start of this year. Here’s what you need to know:
– The 3D printer will initially sell for $1,200.
– 25 music, tech and fashion-related designs created by will.i.am will be launched as the product’s first printable accessories.
– Each print cartridge will contain 25% post-consumer recycled materials. In other words, three Coke bottles yield a new iPhone case within the comfort of your home.
– Printable objects can be as large as 15 cubic centimetres.
Is the initiative working? Is recycling cool enough for you yet?
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