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It Gets Worse: Man Featured in Aerie Campaign Had No Clue it Was a Joke

Look, we wrote about the #AerieMan campaign. And when we did we talked about the possibility of it being a joke, but we hoped they weren’t that stupid. Well, it turns out they were. And, predictably, when we found out that Aerie’s #AerieMan campaign was indeed an April Fools’ Day hoax, we

Aerie Introduces New Body Positivity Campaign for Men…But is it For Real?

The headlines are currently dominated by talk of gender equality, with a widespread focus on the empowerment of females in everything from their earning potential to their appearance. Accompanying this, we’ve seen a growing body positivity movement on behalf of females, fuelled by a newfound embrace of diverse models – everything